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New product or invention? Factors that determine market success.Bringing new ideas and product concepts to market. What to expect and why so many fail to achieve commercialization. Many developers hoping to create products for commercialization often begin with meaningful ideas or processes but fail to bring them forward to commercialization. There are numerous factors which contribute to the success or failure of any product and often the outcome is the result of one or more of several factors. "Necessity is the mother of invention" - Plato In many cases the inception of a new product idea begins with identifying the need for a product device or process that makes certain tasks easier. Some products are clearly more necessary than others for example, the scraper used to de-ice a car windshield is a very useful product, during the winter months and in parts of the world that experience freezing conditions. The point is that even great products can have only limited market potential. Before considering the development of a product for commercialization, the technology should be evaluated for its feasibility.
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